enrollment marketing

Enrollment marketing, built only for schools

There’s a better way to grow your school.

Hubbli helps private schools, preschools and daycares get to capacity — with a waiting list — and frees you from the administrative busywork. We don’t just send you leads. We build the entire enrollment marketing system that turns ideal-fit families into booked tours, and tours into enrolled students.

Get a price We only work with schools. No long-term contracts — cancel anytime.

Trusted by hundreds of schools

300,000+
parent inquiries collected
$600M+
in tuition generated
7.2M+
working hours saved

We’ve helped thousands of schools through our enrollment marketing webinars, training and online content — and hundreds trust us to run their enrollment end to end, with a 97–98% success rate.

Trusted by schools across the U.S., Canada and beyond

Birmingham Bloomfield Montessori
Novi Woods Montessori
Gettysburg Montessori Charter School
Renaissance Village Montessori
Risen Christ Christian Academy
Ho'āla School
Noah's Ark Academy
St. Paul's Episcopal Montessori School
CommuniKids Preschool
Al Nebras International School (The Montessori Way)
Eagle Ridge Christian School
Montessori Ivy League Academy
Angel's Montessori School
Houma's Best Home School Academy
The core problem

The problem isn’t your school. It’s where you’re stopping.

The hard truth

Ads are just 10% of your enrollment success.

Every school we talk to has the same story. They ran ads. They got leads. They followed up manually. They got a few tours. And they still didn’t fill the building.

The other 90% is what happens after a parent clicks. Most marketing companies stop at the lead. We don’t — we built a system that mirrors exactly how a parent makes an enrollment decision, from awareness to tour to enrolled.

If any one of these steps fails, the ad spend was wasted — every time:

1

Is the parent followed up with instantly — even at 2am?

2

Do they go through a process that confirms they can actually afford your tuition?

3

Do they book a tour before they forget you exist?

You don’t need more leads. You need more tours with the right families. Industry standard: 10 tours from ideal-fit families = 7 enrollments.

Why “just run ads” never works

Ads without a system are like gasoline without a car.

Ads are only about 10% of the result. The other 90% is the system that turns a click into an enrolled family — and the team that keeps it optimized.

1 · Driving Interest

  • Facebook
  • Instagram
  • Google
90% of enrollment happens here

2 · Complete System

  • Optimized website
  • Lead forms
  • Automated email & SMS
  • Phone call scripts
  • Tour bookings
  • Enrollment automation

3 · Results

  • More students enrolled
  • Trackable cost-per-enrollment
  • Predictable marketing budgets
Continuously optimized by your Hubbli team

The schools that try to build the car themselves? Most are still building it a year later — meanwhile, enrollment season doesn’t wait.

Ideal-fit families

Stop selling parents on your school. Make them sell you.

The families you want aren’t looking to be sold — they’re looking for a school that fits. Before a parent ever books a tour, our qualification system confirms they can afford your tuition, that they’re aligned with your values and program, and that they’re serious. The families who make it through are already half-enrolled by the time they walk in.

“You’re not a realtor. You don’t need leads. You need your ideal-fit parents to come in for a tour. That’s the only metric that matters.”

Faith-based schools

Believing parents who want character formation, not just academics.

STEM & specialty

Parents actively searching for coding, robotics and skills-based learning.

Montessori

Parents who’ve done the research and understand the philosophy.

Premium tuition

Families who value premium education and can demonstrate it.

Custom Built Enrollment Automation

Every step from first click to signed enrollment — automated.

Filling your classrooms takes a dozen steps: getting found, capturing the inquiry, qualifying the family, booking the tour, reminding them to show up, following up after the visit, and chasing the application and enrollment forms. Normally every one of those lands on your front desk. Hubbli runs the whole journey automatically — across the search and social traffic we help you create — so no inquiry ever slips through the cracks.

The old way An overwhelmed school administrator buried in sticky notes, papers and manual to-dos at the front desk

Right now, all of this lives on your front desk.

Sticky notes everywhere. Inquiries scribbled on scraps of paper. Spreadsheets, reminders, and hours of manual follow-up — while promising families slip through the cracks and the stress piles up.

Hubbli automates the entire journey instead. Here’s every step it runs for you:

1 · Trafficsearch + social2 · Website visit3 · Inquiry form4 · Family qualified5 · Tour booked6 · Auto reminders7 · Tour attended8 · Tour follow-up9 · Application form10 · Enrollment formEnrolled! …and a wholelot more
  1. 1Trafficsearch + socialAuto
  2. 2Website visitAuto
  3. 3Inquiry formAuto
  4. 4Family qualifiedAuto
  5. 5Tour bookedAuto
  6. 6Auto remindersAuto
  7. 7Tour attended
  8. 8Tour follow-upAuto
  9. 9Application formAuto
  10. 10Enrollment formAuto
  11. Enrolled!
  12. +…and a whole lot more
Step in the journey Automated by Hubbli Enrolled

This is an example of a Hubbli system. We custom-build every one around your school or daycare — your programs, tuition, calendar and enrollment goals.

A complete, hands-free system

Here’s what you get — and what you never have to do again.

You stop

  • Chasing leads
  • Manually following up
  • Wondering why ads aren’t converting
  • Running tours with families who were never going to enroll

We handle

  • Your ad campaign
  • A landing page that qualifies families before they book
  • Automated follow-up that engages every inquiry in real time
  • The tour booking calendar
  • A dashboard showing every parent in your pipeline
  • Unlimited IT support to keep it all running

You focus on

  • The kids
  • The program
  • The tours
  • That’s it.

One dedicated Director of Operations assigned to your school. You don’t get passed around. You don’t submit a ticket and wait. You have one person who knows your school.

Proof

We increase enrollment and cut the workload — and we have the receipts.

40 new students
“I thought this was something I should learn how to do on my own.”

Running a school doesn’t give you time to also become a marketing expert. That’s not a failure — that’s just math.

Patricia MaraireOwner — Fort McMurray Montessori
18 students in 2 weeks
“Having a lot of digital marketing experience myself, I was hesitant to hand this off.”

10 years with Hubbli. The system works because it doesn’t rely on her being at her desk at 2am when a parent clicks an ad.

Keva HamptonPrincipal — Inner City Christian School
20+ tours booked in 9 days

29 new leads at just $10.64 per lead — and 20+ tours booked — in the first 9 days of running enrollment marketing with Hubbli.

Life Male STEAM SchoolScience · Technology · Engineering · Arts · Math
3 students enrolled in 30 days
“Hubbli delivered real results. More visibility. More tours. More impact.”

$925 in ad spend produced 8 booked tours and 3 new enrollments in the first 30 days.

Education CenterVerified Hubbli client · 5-star review
50 students in 12 months
“Being a new school owner, and only trained as a teacher, I was afraid to spend money on marketing.”

The system gave a first-time owner a predictable enrollment process without the guesswork.

Laura McDonaldHead of School — Fredericton Montessori Academy
1 → 4 locations
“After a couple of months we filled our center and established an automated enrollment marketing process.”

From a single center to four locations in four years on the back of a repeatable system.

Jouveth ShortelOwner — Spanish Immersion Montessori School

These are individual results from specific schools. Outcomes vary based on your market, tuition, ad budget and how the system is used.

The math

Here’s what the numbers look like for a school like yours.

We don’t price on what the market charges. We price on what the investment has to return. We structure it so that a single new enrollment can cover most or all of what you invest with us for the year — so additional enrollments add to your bottom line. Results depend on your tuition, market and ad budget.

MetricConservativeTypical
Daily ad spend$20/day$30/day
Cost per lead$50–60$40–50
Leads to get 1 enrollment5–105–7
Cost per enrollment$300–500$250–350
Industry tour-to-enrollment rate70%

Industry benchmarks suggest that roughly 7 of 10 tours from ideal-fit families enroll. You’re already paying for the empty seats, the staff, the lease — so pricing is structured so that even a single new enrollment can cover most or all of your annual investment. Figures are illustrative.

Straight answers

Questions schools ask us every week.

I’ve been burned by a marketing company before.

That’s the right reaction. Most marketing companies are generalists running the same playbook for dentists, restaurants and schools — they send leads and call it a day. We’re not a marketing company. We’re a school-specific enrollment system that builds the entire process converting leads into tours and tours into enrolled families. Schools that came to us after a bad experience all say the same thing afterward: “I wish I’d found you first.”

I think I can figure this out myself.

You’re capable — you built a school. But the people who run this system have spent thousands of hours mastering ad targeting, automation and conversion optimization. The owners who say they’ll DIY are usually back talking to us 6–12 months later, having lost a full enrollment season. Enrollment season doesn’t wait.

We’re in a church / we don’t have a proper building.

That’s an asset, not a liability. For faith-based families — a growing demographic — knowing your school is in a church signals your values before they’ve even met you. We set up virtual tours, phone appointment flows and preview days. The system works whether you have a 32-acre campus or a fellowship hall. Parents are looking for what you offer, not the building.

What if it doesn’t work in my market?

We’ve run campaigns in rural Alberta, Pittsburgh, Boston, Orlando, New Jersey and across Texas and Florida — urban, suburban and rural; Christian, secular, Montessori, STEM, all-boys and micro-schools. The system works because parents are on their phones everywhere. The families in your area looking for a school like yours are out there right now. They just can’t find you.

How much does it cost? Are there hidden fees?

We give you a price after a quick needs assessment. Our customers spend an average of about $500 per new enrollment. Our pricing covers our services and platform; any ad spend is paid directly to your ad provider.

Are there long-term contracts?

No long-term commitment. We ask for a short window to build and launch your system, and after that you can cancel anytime. Schools that see the best results give the system a full season to work — but the choice is always yours.

How much of my time will this take?

It’s a hands-free solution. We need about an hour with you to gather what we need and make sure you know how to use the system. After that, you focus on the kids, the program and the tours.

Enrollment season moves whether we talk or not

Every week you wait, families in your area are touring other schools.

Not because those schools are better — because they got there first. Let’s get your enrollment marketing system built and live, and start filling your classrooms with the right families.

Cancel anytime · Built only for schools · 97–98% success rate