It’s no secret that digital marketing is essential for schools. But with so much content on the internet, it can be hard to know what type of digital marketing will stand out to parents and draw them in. Facebook ads can be a great tool for schools, but you need creative ideas to make sure your message stands out. Here are eight creative Facebook ad ideas that will engage school parents and help bring your message into their homes.
Host a Virtual Open House – Hosting a virtual open house is a great way to make sure that parents feel connected to their child’s school. Use a Facebook ad to invite prospective parents and current families to join the open house from the comfort of their own home. During the event, have staff members introduce themselves and answer any questions people may have about the school and its curriculum.
Create Engaging Educational Videos – Create interesting videos featuring staff engaging in educational activities with students or talking about upcoming events at the school. These videos can be used as ads on Facebook and give potential students an idea of what goes on inside the classroom walls each day!
Offer Discounts for Referrals – Use a Facebook ad to offer discounts for referrals! Give existing families an incentive to refer new families by offering discounts or other rewards when they successfully refer someone else to your school. This will help spread word-of-mouth advertising while also giving your current families an incentive to stay involved in your school’s community life!
Share Student Achievements – Share student achievements through Facebook ads! This could be anything from artwork created by students or awards won by staff members–anything that shows off how proud you are of all the accomplishments made at your school! This is also a great way for prospective parents to see what kind of environment their child will be learning in if they enroll at your school!
Feature Alumni Stories – Feature stories about alumni who have gone on to do amazing things after graduating from your school! Choose stories that show how much impact attending your school had on their lives, and use these inspiring stories as ads on Facebook! This is sure to capture the attention of potential parents who want nothing more than success for their children after leaving school each day!
Create Parent Resource Pages – Create resource pages specifically targeting parent needs such as parenting advice, tips for helping children with homework or even recipes that kids love eating during mealtime. You can use these resources as part of your ads on Facebook, which will draw attention from both current and potential families alike!
Participate in Local Events – Participate in local events such as festivals or fairs where you can set up a booth showcasing all the wonderful things happening at your school and answer any questions people might have about enrolling their children there! Use this opportunity as an ad campaign on social media platforms such as Facebook so more people know about it ahead of time!
Showcase Your Teachers & Staff – Showcase all of the wonderful teachers and staff who work at your school through pictures, stories, interviews, videos—whatever form works best for you! By highlighting some of the amazing people working hard every day at your facility, you can create an emotional connection between prospective families and those already enrolled at your school —and encourage them both to keep coming back again and again!.
Conclusion: Using creative ideas like these eight will help ensure that your message reaches its intended audience—current and prospective parents—in meaningful ways that build trust between them and your school community while providing valuable information along with it too! So get creative when crafting those next few rounds of Facebook Ads so they stand out among all other online content vying for parent’s attention online today!